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Volkswagen's future is looking brighter and the company wasted no time in notifying investors of the good news! On Friday, the automaker's stock jumped 10% thanks to forecasts for the current year that far exceeded expectations.
Instead of an operating margin of 7.1%, as predicted by analysts, Volkswagen announced a forecast ranging from 7.5% to 8.5%. In addition, revenue is expected to continue to grow in 2023 and could even surpass last year's figures, with an estimated increase of between 10% and 15%.
This means that Volkswagen is selling. Just like Stellantis and Renault, the group that encompasses Volkswagen, Audi, Skoda, and Seat, intends to deliver up to 9.5 million cars this year, an increase of more than one million units compared to the previous year. This optimism must be added to the increase in model prices, which has played a key role in the increased margins for many brands in the automotive market... even at Ferrari.
Volkswagen's order book is also very high, with 1.8 million orders recently recorded. The group is therefore on a positive streak, with a strategy clearly focused on the future.
Indeed, the automaker took advantage of the announcement of its 2023 forecasts to discuss the evolution of the share of electric vehicles in its sales in 2022. Last year, this share had increased by 26% to a total of 572,100 units. Total deliveries of electric vehicles accounted for 6.9% of revenue, and the group now aims for 20% by 2025 and 50% by 2030.
However, we must not forget the challenges facing automakers. Indeed, the 14% drop in global car sales in 2020 required major adjustments in brand strategies to reduce fixed costs, keep up with technological advancements, and deal with an unprecedented component shortage.
But Volkswagen is not left behind and is seeking to restructure, with the creation of new entities such as Ampere (100% electric) and Horse (hybrid and thermal). The brand also recently launched a complete range of models based on its MEB platform, in addition to a first facelift for the compact ID3 sedan. It even announced the creation of an App Store based on Android Auto, which will allow Volkswagen customers to easily find various digital programs on their dashboard.
All in all, Volkswagen is an automaker that looks optimistically to the future. With a clear vision and a well-defined strategy, the group is ready to meet the challenges of the automotive industry and innovate to meet the changing needs of consumers. Moreover, with Volkswagen's commitment to ambitious electric vehicle targets, the group is positioning itself as a leader in the field of electric mobility. There is no doubt that Volkswagen has come a long way in its evolution towards a more sustainable and responsible company, and it will be interesting to follow the brand's evolution as it continues to transform the automotive industry.
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